How We Created Our Viral 'Life by Design' (And How You Can Too)
Over 100,000 people saw our LinkedIn post about a planning weekend. 400 downloaded our toolkit in a week. A UK journalist wrote about our approach.
What if we told you the 'viral moment' wasn't the real story?
The Real Story
The real story happened in a country pub on a Friday evening. My partner Gillian and I were reflecting on our past twelve months - the highlights, the lowlights, the lessons learned. We weren't trying to create content. We were trying to create a life.
What followed was two days of the most energising planning we've ever done together. We mapped dreams onto timelines. We faced financial realities. We made space for the important stuff while leaving room for the unexpected.
When I shared it on LinkedIn, something struck a chord. The comments revealed a hunger I hadn't anticipated. Partners tagging partners. Couples yearning for something more intentional than the default drift of busy lives.
"This is exactly what we need to do."
"Tagging my husband - can we please plan a weekend like this?"
"How do you even start a conversation like this?"
That's when we realised: the viral post was just the beginning
What We've Learned
After 400 toolkit downloads and countless conversations, here's what we know:
Most couples want this. They're tired of years slipping by without intention. They want to feel like they're creating their future together, not just responding to whatever life throws at them.
But they don't know how to start. Planning feels overwhelming. Conversations feel awkward. Where do you even begin when you're talking about the next 15 months of your life?
The magic is in the process. It's not just about the goals you set. It's about the conversations you have, the space you create, and the feeling of being truly aligned with your partner.
How to Begin
Sign up for the Life By Design Webinar
"How We Created Our Viral 'Life by Design' (And How You Can Too)"
Join Digby and Gillian for A live webinar for couples who want to see exactly how we do it.
All attendees receive our complete Life by Design toolkit plus bonus couples conversation guide
Perfect for couples or join solo to get first hand knowledge on how to plan your life by design
Go Deeper: Join Our Live Planning Experience
"How We Created Our Viral 'Life by Design' (And How You Can Too)"
A live webinar for couples who want to see exactly how we do it
When: 24 November 2025 12pm to 1.30pm NZDT
Duration: 90 minutes
Who: You and your partner (or join solo)
Investment: $79 + GST
What You'll Experience:
The Friday Evening Conversation
We'll show you how to reflect on your year together without it feeling like a performance review. The questions that unlock insight. The tone that builds connection.
The Saturday Morning Magic
Watch us demonstrate the post-it note process that turns dreams into themes. See how we map possibilities across time without overwhelming ourselves.
The Sunday Reality Check
The spreadsheet session that doesn't kill the dream. How we align our goals with our actual financial reality and come out feeling empowered, not constrained.
Your Personal Planning Time
We'll guide you through mini-versions of our key exercises. You'll leave with clarity on your next steps and a framework to continue the conversation.
Live Q&A
Bring your specific challenges. We've learned a lot from years of doing this together (and getting it wrong plenty of times).
Pricing: $79 + GST per couple
All attendees receive our complete Life by Design toolkit plus bonus couples conversation guide
Why This Matters Now
I reckon we're living in a time when it's easy to feel like life is happening to us rather than us creating it. The years slip by. The conversations we meant to have get postponed. The dreams stay dreams.
What if the next 15 months could be different?
What if you and your partner could feel truly aligned about where you're heading?
What if decisions became easier because you both knew the game you wanted to play?
That weekend in the country pub didn't just give us a plan. It gave us a feeling: the feeling of being intentional, deliberate, and deeply connected as a couple.
We can't promise you'll go viral when you share your story. But we can show you how to create a story worth sharing.
Meet Your Hosts
Digby Scott has been helping leaders create sustainable impact for over two decades. His work on "unhurried productivity" and living deliberately has influenced thousands. He's also been practicing life by design for 25 years (and learning from plenty of mistakes along the way).
Gillian Brookes brings her expertise in leading for a better future of work while living a full life as a mum, author, and adventurer. Together, they've discovered that the best planning happens when you create space for both dreaming and reality-checking.
Their approach isn't about perfection. It's about intention. And after one viral weekend, they're ready to share what they've learned.
What People Are Saying
"Downloaded the toolkit and already having conversations we've been putting off for months." - Sarah K.
"Finally, a planning approach that doesn't feel overwhelming or corporate." - Mike & Jenny T.
"This is what we needed to stop drifting and start designing." - Chris M.
Start Now
Not ready to join the webinar but want the free toolkit? Download here
Join us live on 24th November 2025 and see exactly how we turn dreams into deliberate action.
Questions? Email us at hello@digbyscott.com
P.S. Space is limited for the live experience. We want to keep it intimate enough for real conversation and personal attention. If you're curious, I'd suggest securing your spot while early bird pricing is available.