A lot of people say that networking is hard, and they’re not good at it. And, we know (or at least, we hear) that a healthy network is good for us. So there’s this tension that we live with. If you’re one of those people feeling that tension, let me help you ease the pain.
If you want to know how to build and sustain a useful network, and you read nothing else, just act on these two ideas:
- Keep a few key people close.
- Find simple ways to add value to everyone else.