Evolution of A Blog Post

Here’s how I take an idea and turn it into a useful post.

Let’s take my recent post Opportunity and Agency

This one started as a random idea in a lecture I was giving for my Auckland MBA cohort. During the class discussion, the idea came to me, so I drew it up on the whiteboard, and explained it to the class:

opportunity-and-agency-whiteboard-1

The next day, I transferred it to my little black book that I capture all of my ‘interesting’ ideas in. Some of those ideas might sit there for a day or two,before I act on them. Some for a year or more. Some, never. But they’re all there, in one place:

opportunity-and-agency-journal

I’ll flick through my little black book once a week or so. When one of those ideas jumps off the page at me (sometimes it’s when I write it in there), I know it’s time to flesh it out. The question I always ask is “what will help make this idea more useful to people (including me)?” I’ll often scribble more notes on my whiteboard at home for this:

opportunity-and-agency-ideas

Once I feel I’ve got enough to work with, I’ll start writing. By the way, in my home office, I have separate spaces to create, and to produce. Create = couch + coffee table, or whiteboard. No computer. Produce = standing desk with computer:

opportunity-and-agency-writing

My structure varies, however it usually includes a lead-in story to set the context, then the key point, then a model (usually schmicked up in a simple PowerPoint, converted to a jpeg), then some tips to make it useful, followed by a leading question or a call to action. Just like in the finished post.

Hope that’s useful!

 

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