Here’s how I take an idea and turn it into a useful post.
Let’s take my recent post Opportunity and Agency
This one started as a random idea in a lecture I was giving for my Auckland MBA cohort. During the class discussion, the idea came to me, so I drew it up on the whiteboard, and explained it to the class:
The next day, I transferred it to my little black book that I capture all of my ‘interesting’ ideas in. Some of those ideas might sit there for a day or two,before I act on them. Some for a year or more. Some, never. But they’re all there, in one place:
I’ll flick through my little black book once a week or so. When one of those ideas jumps off the page at me (sometimes it’s when I write it in there), I know it’s time to flesh it out. The question I always ask is “what will help make this idea more useful to people (including me)?” I’ll often scribble more notes on my whiteboard at home for this:
Once I feel I’ve got enough to work with, I’ll start writing. By the way, in my home office, I have separate spaces to create, and to produce. Create = couch + coffee table, or whiteboard. No computer. Produce = standing desk with computer:
My structure varies, however it usually includes a lead-in story to set the context, then the key point, then a model (usually schmicked up in a simple PowerPoint, converted to a jpeg), then some tips to make it useful, followed by a leading question or a call to action. Just like in the finished post.
Hope that’s useful!
Like this post? You’re only getting half the story. Sign up to my ‘Fresh Thinking’ newsletter, delivered monthly to your inbox.